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Data Analytics and its place in IoT

by Mike Jones in Data Analytics 10/09/2019

Data analytics has developed into an essential part of IoT solutions today. IoT connected devices rely significantly on data and their ability to gather information. From an end-user perspective it is not simply the raw data that is valued, but the actual interpretation of this information. This is where data analytics plays a vital role, delivering key insights into data, enabling important decisions to be made.

The ability to generate data in an informative and meaningful manner is what makes the IoT solution so appealing to customers. Data analytics enables users to quickly and efficiently identify patterns and trends. The information provided means each user has the correct details and knowledge required to make sound business or product decisions confidently.

Generally, consumers are prepared to invest in IoT technology due to the solutions it offers that will make any investment viable further down the line i.e. identifying areas where resources are being wasted, saving time, automating tasks, etc. Businesses have considerable power in terms of their position to be selective about data quality and the analysis they produce. The technological progression in artificial intelligence and the launch of a series of new open-source software options means the availability of this technology is more prevalent.

Thanks to the range of emerging technologies, data analytics has become more innovative, generating vital information in quick turnaround times, understanding exactly what the customer is looking for. With IoT becoming more and more part of our everyday lives, data analytics will continue to be of significant important in delivering vital insights.

IoT and its Limitations

IoT data is generally gathered from sensors that are continuing to become more sophisticated. Each sensor collects a range of information via the cloud in the form of datasets. It is then the responsibility of each solution provider to determine how this data is used and presented to each user. What this means is, as the hardware becomes more sophisticated, the actual information available to the user becomes more complex.

As the IoT industry develops and becomes more ingrained in our daily life, it is critical to consider that there are some notable challenges. Certain factors such as unforeseen costs and time constraints related to production are common barriers to IoT solutions.

It is clear that data analytics are no longer an added service but an essential part of IoT solutions. They deliver users with the information required to make more informed and smarter decisions and can identify potential challenges without requiring any significant effort. IoT is driven by the power and potential of data, raw data, but also how data is recorded and what insights can be taken from the information. Data analysis supports profitable decision making and as the IoT industry continues to expand, the demand for advanced data analytical tools will also grow.