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The impact of Data Analytics on the fintech market

by Mike Jones in Business Intelligence, Data Analytics 07/10/2021

As finance businesses continue to evolve their services and offerings, a new approach towards data and analytics is needed to meet rising demands.

Big data and analytics are important elements of today’s finance industry and go in collaboration with the challenge in improving the capabilities of data management for finance businesses. The key question is how do data analytical tools and technologies add further value to the financial services industry?

New data-focused services can improve revenues and overall costs reduced, improving competitiveness. Security can provide customers with enhanced and safer services. Successful AI-focused businesses target their service to the new era of tech-savvy millennials. 

Emerging fintech is unravelling the power of big data to determine customer behaviour and create structured risk assessments, which can set them apart from other established financial institutions. The speed of real-time data enables disruptive fintech and challenger banks the ability to adapt to a rapidly changing industry, along with a more comprehensive understanding of customer relationships.

Customer-focused analytics has become a key priority. This is a significant transformation from the past when the financial industry was mainly product-focused. Data insights, systems and operations are focused on the customer. As a result, it’s critical to understand how to determine changing markets and customer requirements.

Risk management has improved and digitisation has established the way for automation by increasing agility and innovation, as well as generating revenue for data. Data analytics has also made regulatory compliance simpler by establishing a platform for a business and enabling real-time frameworks with regulators. Realising the value of big data requires an analytical perspective as this support transforming data into valuable insights.

This is where a data analyst comes into play. Big data analysts recognise this process and what information to look for that will translate into value and enhanced customer satisfaction.

Rates of adoption for business intelligence platforms are rising as more businesses integrate with big data, seeking to enhance findings from large data sets. Digitisation in finance has allowed disruptive technologies such as advanced data analytics, AI, machine learning, big data to transform how fintech can compete in the market. Data analytical tools have become more sophisticated and so are more necessary to businesses today.

As the finance industry works towards a data-driven priority, businesses need to react to these changes in a structured manner. Those looking to remain competitive must be willing to adapt and understand how to use data skills on the job.